Marketo - 2. Configuring Marketo Program with Webinar+ Webinar/Event

Prerequisites

 

Webinar+: Have a Webinar/Event created in Webinar+.

Marketo: Have a Program created in Marketo. See how. It is recommended that you create Program of ‘Event’ type.

Step 1: Connect Marketo Program with Webinar+ Event

Once the authentication is done, you will need to connect your Marketo Program with Webinar+ event and proceed with the event level setup. 

Go to your desired Webinar+ webinar/event, in the left menu, click on Integrations -> Connected Apps -> Marketo -> Click on ‘Setup’ button.

Make sure to have a Marketo Program created in your Marketo account before you link it in Webinar+. Click "Continue".

Organizers can search (as they type) within the program list by name or program id, along with a refresh button to fetch the latest programs from the connected Marketo account. Select your desired Program from the dropdown and hit ‘Connect’.

A green successful toast message indicates a successful connection. 




 

To connect with a different Program, disconnect the program, click on the "Disconnect" button and connect with a different program.


Note: 
- One Program can only be connected with one webinar/event.


Next article: ‘Field Mappings and settings for importing Program Members from Marketo as Registrations to Webinar+’