Marketo - 2. Configuring Marketo Program with Virtual Pro Webinar/Event

Prerequisites

 

Virtual Pro: Have a Webinar/Event created in Virtual Pro.

Marketo: Have a Program created in Marketo. See how. It is recommended that you create Program of ‘Event’ type.

Step 1: Connect Marketo Program with Virtual Pro Event

Once the authentication is done, you will need to connect your Marketo Program with Virtual Pro event and proceed with the event level setup. 

Go to your desired Virtual Pro webinar/event, in the left menu, click on Integrations -> Connected Apps -> Marketo -> Click on ‘Setup’ button.






Make sure to have a Marketo Program created in your Marketo account before you link it in Virtual Pro. Click "Continue".



Organizers can search (as they type) within the program list by name or program id, along with a refresh button to fetch the latest programs from the connected Marketo account. Select your desired Program from the dropdown and hit ‘Connect’.


 

A green successful toast message indicates a successful connection.



To connect with a different Program, disconnect the program, click on the "Disconnect" button and connect with a different program.


Note: 
- One Program can only be connected with one webinar/event.


Next article: ‘Field Mappings and settings for importing Program Members from Marketo as Registrations to Virtual Pro’